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Wednesday, 19 September 2007 |
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Page 10 of 13
Permanent On-Site Recognition
Named plaques, engraved bricks, and other signage that recognizes patrons are common ways to attract financial support. While the donation will be recouped in no time, the recognition will be visible for decades. Beware: Sometimes the cost of the signage or readable device can dig deeply into the donation—for example, for every $100 donated, perhaps only $40 actually goes into the skatepark (the other $60 covering the cost of creating the signage). In general, on-site recognition is not a widely profitable reward. This incentive is appropriate for larger donations. Depending on the targets, on-site recognition may be reserved for donations of $200 or more. The patron’s reward is, of course, that their name will be “immortalized” as a community supporter.
On-site signage to recognize donors is a common incentive to donate.
Temporary And/Or Permanent On-Site Signage
The policy for signage around the skatepark may allow for advertising similar to the backfield advertisements found at baseball fields. The signs are generally supplied by the donating entity. In other words, the incentive is not the sign itself but the space and opportunity to advertise there. The opportunity may be perpetual, which would provide an excellent value at almost any cost, or for a specific term such as the first year of operation (afterwards the space may be leased to generate maintenance revenue). Again, most sites appropriate for skateparks will have policies regarding advertising signage. This incentive is appropriate for larger donations, perhaps in excess of $2,000, depending upon the size and wealth of the community. Individuals may not respond with this reward, as it is largely a commercial opportunity. The patron’s reward is the exposure of their message to the visitors of what will become one of the most popular public facilities in the area.
Tax Deduction
This incentive applies to any financial donation. The non-profit organization must supply a receipt for any contribution upon request, but a receipt is generally required for any cash or in-kind donation greater than $250 in value for it to be itemized as tax-deductible. This incentive is effective for anyone who files taxes and is concerned about their income bracket. Many companies and organizations have programs to manage their charitable donations and maintain quotas. These types of groups will be prime candidates for this incentive. The patron’s reward is that they are not required to pay taxes on money donated to charities.
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Last Updated ( Thursday, 03 April 2008 )
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