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Page 12 of 13
Benefits And Special Events
Black-tie galas, musical shows, and other performances are a good way to raise awareness, build excitement, and maybe raise a little cash. Most benefit events don’t produce high yields, as the cost of hosting the event impacts the bottom line. If the advocacy organization is practicing a “no-money-out” policy, the event components can be donated separately or money to host the event can be solicited on its own. That way the gross revenue from the event, whether it’s the door, a raffle, or whatever, can all go directly into the skatepark.
There is basically no end to types of fundraising events one might host. Regardless of the type of event, whether it’s a raffle booth at a street fair or a benefit skate contest, there should be prepared materials available for people to read or take away. When people donate money they appreciate knowing exactly what their contribution is going toward. Be sure to give donors a thank you form containing language such as, “Thank you for your contribution. Every dollar donated goes toward meeting our $20,000 fundraising goal. For more information please visit our Web site at …”
TONY HAWK FOUNDATION
The only Foundation dedicated solely to skatepark creation. Find out here if you meet the requirements for a grant from
the THF.
Many people will be supportive but unwilling to donate. Their goodwill may still help if everything is made easy for them. If the group is still facing resistance from the City, Parks, or any other powerful entity, people unwilling to donate money can still be asked to write a letter. Having prepared letters that these people might sign, pre-addressed envelopes, or even just a list of names that support the group’s goals will still help. (However, don’t offer this “easy out” until you’re sure they’re not able to donate money. While you need moral support, money talks.)
Throughout the advocacy and fundraising process the group will have the opportunity to set up a table, speak, or simply attend different types of gatherings. When preparing for these types of activities it’s a good idea to begin collecting some of the things that will come in handy again and again: folding tables, collapsible canopies, clipboards and sign-up sheets (for newsletters, petitions, etc.).
Any event will require a great deal of resources, any of which can be donated by individuals or organizations. Libraries, small local businesses, and local chapters of social clubs are all familiar with assisting organizations with event management. The key to finding the best use of time and money is to be prepared and thoroughly explore the options. Where one place might rent a movie projector for $100, there may be another vendor across the street willing to waive all fees for the same projector.
Be sure to carefully track how many volunteers are working at the event and for how long. These volunteer hours may be useful when applying for grants or for demonstrating civic commitment.
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